Google Ads advertising

If you want to reach an audience genuinely interested in what you offer, Google Ads is the key platform that will grant you visibility and performance in the online world. Achieve your goals through text-based (Google Search Ads), visual (Google Display & Google Video-YouTube, DV360), or multi-element combination ads (Performance Max, Demand Gen). Additionally we offer Shopping Ads and App Install goals based campaigns.

Our services encompass ad creation, monitoring, management, and optimization, as well as the complete digital ecosystem setup and integration of tools such as GTM, GMB, GSC, Ecommerce, Pixel, GA4, Meta Ads Account, Google Ads account, etc., to assist you in achieving superior business results.

Quickly and easily to the first position on Google!

Our projects

1. Drop of cost per conversion metrics (Cost/conv.) with Google Ads strategy

One of our projects was Google advertising for new social network and employment site for seafarers. The first goal was to increase brand awareness, and then the partners wanted to maximize the number of new user online registrations. After a period of market research, we created a strategy that resulted in a multiple increase in the number of new users on the site, and a significant reduction in the average cost per acquisition of a new user. More precisely, we managed to lower the average price per acquisition from approx. €15 to even €2, without a drop in the quality level of acquired users.

2. Increase of conversions and drop of cost per conversion in brand search campaign

From the beginning of March until 24th of April, for the online retail shop we had an active brand campaign with a Manual CPC bidding strategy. After analyzing the achieved results, we changed the bidding strategy to Maximize conversions and set the initial tCPA (targeted price per acquisition) to 10 EUR. Later, we changed it to 12 EUR, and then reduced it to 2 EUR with the aim of testing which strategy will bring the best performance in accordance with the planned budget.

After 24th of April, an increase in the number of purchase conversions is visible, and additional growth when on 13th of May we reduced tCPA to 2 EUR which was more suitable for optimization due to lower daily budget.

In March, the metric we monitored here, cost/conv, was 12.28 EUR, then in April 6.73 EUR, and in May 1.69 EUR. The budget for this campaign was the same for all three months, and by changing the bidding strategy and adjusting the tCPA, thanks to regular optimization, we managed to significantly lower the cost per conversion and increase the number of conversions (online purchases).

3. Lowering the CPC and increasing conversions with Google Ads strategy

After the SEO and technical improvement of the website for one of our partners, and also the exclusion of the brand name campaign, there was a noticeable drop in the number of impressions and conversions and an increase in the cost of clicks and conversions on the Google Search Ads campaign.

By changing the bidding strategy and including additional communication channels (push channels – Google Display Ads), we managed to lower the cost of the click, and re-establish a higher number of conversions and stabilize the CPC.

4. Increasing website traffic

After improving the advertising strategy, there was a noticeable jump in the number of visits to the website for the apartments sale in the new residential area. A significant increase in visits is also visible when additional advertising channels are included in the promotion (specifically, PR articles on the most visited portals).

In periods when ads are not active, there are no visits to the website, and no inquiries for apartment buying.

5. Narrow niche targeting through Search ads

A special challenge in this project was focusing on a product that deals with a specific issue, targeting women exclusively. This required careful planning and setup of the Google campaign to achieve optimal performance and relevance.

After the first month of Google paid advertising, we noticed that the most important keyword for the campaign has a high cost of clicks (CPC) and conversions and a low percentage of search coverage. Therefore, we decided to focus exclusively on that keyword, in order to stand out from the competition and increase Search Impression Share.

In a short period of time, we managed to reduce the average CPC and the average cost of conversion with the expectation of a better position in the market and an increase in the visibility of the product among relevant users. Optimizing the campaign for this keyword made it possible to use the invested budget better and improve the overall effectiveness of advertising.

6. Audience education through the synergy strategy of Google Search advertising and PR campaign

One of the challenges we faced was how to position a partner on the topic of his narrow specialty in a market where there are a significant number of competitors offering the same or similar services.

The interesting thing is that many people in our area even spell and pronounce the service that our partner offers incorrectly. We came up with an idea where, in cooperation with an external professional associate, a specialist in this field, we will write professional articles that will be presented to the audience in understandable language on web portals.

The most important segment and focus of our activity was on the well-created structure of Google Ads advertising (Google Search network text ads). During the periods of publication of articles on the portals, we additionally invested in Google Ads advertising in order to respond to the queries of all those who additionally search for relevant terms.

In a period of 4 months, we achieved an increase in the number of correctly written searches for the term service by approximately 40%. In that period, we achieved an increase in the number of desired actions of all relevant terms by as much as 1,100%. The average time visitors spent on the website was about 85% longer. We also reduced the percentage of departures from the website by about 30%. With all the actions taken, we came to the conclusion that we achieved excellent results that, compared to the period before the start of the activities and implementation of the proposed strategy, positioned our partner higher and set them apart from the competition.