Social Media Marketing and Advertising
From dynamic content to targeted ad messages, we will aid you in crafting your identity and space on social media, building and fortifying your brand, and reaching your desired target audience.
We provide profile management services on social media (including copywriting, graphic design of visuals, planning and posting, comment moderation and messaging), along with advertising with various objectives on social media (Meta Ads – Facebook Ads and Instagram Ads, LinkedIn Ads).
Our projects
1. Price drop per started conversation
The tourism industry is one of the most saturated industries when it comes to the segment of social media advertising. One of our partners is a travel agency with whom we have successfully cooperated for many years. At the beginning of this year, we faced challenges on a global level, which were also reflected in the performance of advertising, where we saw a significant increase in the average cost per initiated conversation on social networks (one of the main goals).
By optimizing campaigns in terms of adapting creatives and texts to current conditions, and by applying the experience gained in this segment of the market through strategy and targeting optimization, we managed to lower the average cost price from an average of approx. €1 to about €0.30 per initiated conversation.
2. Creating and promoting real-life user experience videos on social media platforms
For a partner from the field of pharmacy, we suggested creating a real-life video with real experience and real people (satisfied users), and promoting each of the published reels posts on social networks.
In the period since the publication of the first testimonial video (October 31, 2023), a significant jump in the number of views, reach and engagement of the profile is visible.
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