Have you ever noticed that after surfing through some website and looking at offered products, ads regarding that same website and products are shown to you across your social media and other websites\/pages you visit afterwards?<\/p>
This is not a coincidence, but a Google Ads Global Site Tag<\/a><\/span> (a snippet of code) implemented in the website's code you visited that labeled you as its visitor and added you to its visitors list.<\/p> That list is used for creating Remarketing campaigns in Google Ads and personalizing its ads according to the activities you made on the website. Different activities (defined as an event on the website) can be tracked - e.g. how long have you stayed on the website, which pages you visited or did you add something to the cart. When you complete each of these events, you are added to the unique audience list which can be used for different Remarketing strategies.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t