{"id":2066,"date":"2022-05-30T01:40:43","date_gmt":"2022-05-29T23:40:43","guid":{"rendered":"https:\/\/forfive.ba\/?p=2066"},"modified":"2022-06-08T10:13:14","modified_gmt":"2022-06-08T08:13:14","slug":"5-important-factors-that-can-impact-on-video-youtube-ad-effectiveness","status":"publish","type":"post","link":"https:\/\/forfive.ba\/en\/blog\/5-important-factors-that-can-impact-on-video-youtube-ad-effectiveness\/","title":{"rendered":"5 important factors that can impact on video YouTube ad effectiveness"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2066\" class=\"elementor elementor-2066\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d353c32 elementor-section-boxed elementor-section-height-default elementor-section-height-default wd-section-disabled\" data-id=\"d353c32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4d5770\" data-id=\"a4d5770\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8145e7 elementor-widget elementor-widget-wd_text_block\" data-id=\"f8145e7\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/forfive.ba\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.4.0\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<h2>Increase efficiency of YouTube video ads<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d19781 elementor-section-boxed elementor-section-height-default elementor-section-height-default wd-section-disabled\" data-id=\"4d19781\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd9115d\" data-id=\"dd9115d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-394b9c2 elementor-widget elementor-widget-wd_text_block\" data-id=\"394b9c2\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>Video Ad as form of marketing and communication expression is not always favorite to all marketers but it is very important and one of effective ways in online and certainly in traditional marketing.<br \/>Based on experience I am bringing five important facts for thinking before start making video scenario and before making scenery for video production.<\/p><p>Lets start!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b747082 elementor-section-boxed elementor-section-height-default elementor-section-height-default wd-section-disabled\" data-id=\"b747082\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d02bacb\" data-id=\"d02bacb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bbbe84 elementor-widget elementor-widget-wd_text_block\" data-id=\"2bbbe84\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p><strong>1. First 3-5 sec use for brand mention and core message<\/strong><br \/>During your first 5 sec do not forget to mention your brand and to send core message. In very first seconds of your video ad, you have attention of the viewer. If you manage to keep viewers attention in first 5 seconds then you must know you opened one time opportunity. Use it visely. \ud83d\ude09<\/p><p><strong>2. Pick audio background carefully what will totally effect on video ad performance<\/strong> <br \/>Audio background (music) is maybe most important segment of video advertisement. My experience based on sales and brand awareness video ads says that video ad with dynamic, fast audio background, great beat, show with high video view rate. Video ads with emotional story can deliver high view rate also with slow audio background. Still, in this case, dramatic audio sounds drive more attentions.<\/p><p><strong>3. Fast scene transition record higher video rate<\/strong><br \/>It\u2019s not always about high res quality video scenes. Based on experience, my opinion is fast scene transitions drive high view rate. With dynamic and great beat audio backgrounds, video ads deliver great viewer attention.<\/p><p><strong>4. Add value for consumer after 5th second of video<\/strong><br \/>Now, we managed to keep viewer attention longer then 5 sec of our video ad, let\u2019s now kick this person to the end of universe. Give him a gift that he\/she did not expected. Giving unexpected, add value for viewer, he\/she is willing to recommend or do the next step in our sales funnel. Value we are giving to viewer can be benefit if person make engagement, or go to our webshop, comment on video or post, etc.<br \/>One more recommendation is to ad captions in your video\u2019s. Do not miss opportunity to send message event in time person is only viewing video without possibility to have audio on his device.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ece2646 elementor-section-boxed elementor-section-height-default elementor-section-height-default wd-section-disabled\" data-id=\"ece2646\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c84d2e\" data-id=\"8c84d2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea497f3 elementor-widget elementor-widget-wd_image_or_svg\" data-id=\"ea497f3\" data-element_type=\"widget\" data-widget_type=\"wd_image_or_svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"wd-image text-left\">\n\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/forfive.ba\/wp-content\/uploads\/2022\/05\/Youtube-blog-slika2.jpg\" class=\"attachment-full size-full wp-image-2050\" alt=\"\" srcset=\"https:\/\/forfive.ba\/wp-content\/uploads\/2022\/05\/Youtube-blog-slika2.jpg 1200w, https:\/\/forfive.ba\/wp-content\/uploads\/2022\/05\/Youtube-blog-slika2-300x225.jpg 300w, https:\/\/forfive.ba\/wp-content\/uploads\/2022\/05\/Youtube-blog-slika2-1024x768.jpg 1024w, https:\/\/forfive.ba\/wp-content\/uploads\/2022\/05\/Youtube-blog-slika2-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e48ed90\" data-id=\"e48ed90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10e9992 elementor-widget elementor-widget-wd_text_block\" data-id=\"10e9992\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p><strong>5. CTA - call-to-action<\/strong><br \/>At the end, do not forget to have nice and easy CTA (call to action). Achieve your goal. Call to action can be as single touch point in bigger frame of your digital or business ecosystem, or it can be ultimate goal (sales).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4651b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wd-section-disabled\" data-id=\"c4651b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e276b46\" data-id=\"e276b46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccea67f elementor-widget elementor-widget-wd_text_block\" data-id=\"ccea67f\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p>One of my favorite inspirational sites, I recommend to subscribe to it, Think with Google, published article on topic \u201cHow to create an effective video ad for every stage of the customer journey\u201d. I found this article very useful and I recommend it for reading. Find it <a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/creativity\/youtube-video-ad-creative\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>here<\/strong><\/span><\/a>.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Increase efficiency of YouTube video ads Video Ad as form of marketing and communication expression is not always favorite to<\/p>\n","protected":false},"author":9,"featured_media":2049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[36,38,46,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 important factors that can impact on video YouTube ad effectiveness<\/title>\n<meta name=\"description\" content=\"Before starting building your YouTube video ads read these 5 factors for video ad effectiveness. Improve performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forfive.ba\/en\/blog\/5-important-factors-that-can-impact-on-video-youtube-ad-effectiveness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 important factors that can impact on video YouTube ad effectiveness\" \/>\n<meta property=\"og:description\" content=\"Before starting building your YouTube video ads read these 5 factors for video ad effectiveness. Improve performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/forfive.ba\/en\/blog\/5-important-factors-that-can-impact-on-video-youtube-ad-effectiveness\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencija za digitalni marketing | Google partner | FOR FIVE dma\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FORFIVEdma\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-29T23:40:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-08T08:13:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/forfive.ba\/wp-content\/uploads\/2022\/05\/Youtube-blog-slika1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vedran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FORFIVEdma\" \/>\n<meta name=\"twitter:site\" content=\"@FORFIVEdma\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vedran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/forfive.ba\/en\/blog\/5-important-factors-that-can-impact-on-video-youtube-ad-effectiveness\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/forfive.ba\/en\/blog\/5-important-factors-that-can-impact-on-video-youtube-ad-effectiveness\/\"},\"author\":{\"name\":\"Vedran\",\"@id\":\"https:\/\/forfive.ba\/#\/schema\/person\/ca6c485f88fc3492da923e024a415db7\"},\"headline\":\"5 important factors that can impact on video YouTube ad effectiveness\",\"datePublished\":\"2022-05-29T23:40:43+00:00\",\"dateModified\":\"2022-06-08T08:13:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/forfive.ba\/en\/blog\/5-important-factors-that-can-impact-on-video-youtube-ad-effectiveness\/\"},\"wordCount\":471,\"publisher\":{\"@id\":\"https:\/\/forfive.ba\/#organization\"},\"keywords\":[\"google ads\",\"google oglasavanje\",\"youtube ads\",\"youtube oglasavanje\"],\"articleSection\":[\"For five\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/forfive.ba\/en\/blog\/5-important-factors-that-can-impact-on-video-youtube-ad-effectiveness\/\",\"url\":\"https:\/\/forfive.ba\/en\/blog\/5-important-factors-that-can-impact-on-video-youtube-ad-effectiveness\/\",\"name\":\"5 important factors that can impact on video YouTube ad effectiveness\",\"isPartOf\":{\"@id\":\"https:\/\/forfive.ba\/#website\"},\"datePublished\":\"2022-05-29T23:40:43+00:00\",\"dateModified\":\"2022-06-08T08:13:14+00:00\",\"description\":\"Before starting building your YouTube video ads read these 5 factors for video ad effectiveness. 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