Fun facts about digital marketing in 2020


The global crises caused by the COVID-19 pandemic has affected many companies and imposed new way of doing business in a form of online advertising. Since the Internet trends are constantly changing it is important to promote your offer in the right place at the right time in order to attract new customers.

Here are some interesting facts from 2020 that can motivate you grow your business and increase online sales:

Search Engine Optimisation (SEO)
  • Google gets more than 77,000 searches every second
  • 93% of all online interactions start with a search engine
  • As of January 2021 there were 4.66 billion active internet users worldwide which is 59% of the global population
  • Of the billions of searches, 15% of daily searches are new to Google
  • In 2020, 55% of all worldwide online traffic came from mobile, 42% from desktop
Mobile Commerce
  • 39% of smartphone users will prefer to make purchases via mobile applications because of the quick and easy shopping process
  • More than 50% of purchases are made via mobile devices
  • 43% of online consumers consult product reviews when making purchase decisions
  • Social media referral traffic to online stores has increased by more than 100%
Social Media Marketing
  • Facebook has 2.8 billion monthly active users, as of January 2021, while Twitter has 340 million monthly active users
  • Tik Tok has been downloaded 2 billion times globally
  • Weekend social media posts get 27% more interactions than posts during the other days of the week
  • 43% of all social media users use the platforms when researching products or services to make a purchase
  • An average of 142 minutes is spent on social media every day

How does your business stand by in today's online world of advertising and communication? Has it taken his place in it, or you feel a lot more needs to be done yet? For more insights, and support don't hesitate to contact us.