Recommendations for the design and production of visuals for social networks
Advertising on various social networks can bring many benefits to your business. Depending on the social network you use, we recommend using the appropriate formats.
Facebook profile picture size: 180 x 180
Facebook cover photo size: 820 x 462
Facebook image post size: 1200 x 630
Facebook event image size: 1920 x 1080
Facebook Story ad size: 1080 x 1920
Facebook group cover image size: 1640 x 922
Instagram profile picture size: 110 x 110
Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
Instagram Stories size: 1080 x 1920
Maximum Instagram video length: 60 seconds
Instagram IGTV video size: 1080 x 1920
Twitter profile picture size: 400 x 400
Twitter post image size: 1024 x 512
Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
Twitter ad size (image): 800 x 428
Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
LINKEDIN Company pages
LinkedIn company logo size: 300 x 300
LinkedIn cover photo size: 1536 x 768
LinkedIn Sponsored Content image size: 1200 x 627
LinkedIn Hero image size: 1128 x 376
LinkedIn Business Banner image: 646 x 220
YOUTUBE
YouTube Channel cover picture: 2560 x 1440 pixels (desktop) and 1546 x 423 pixels (smartphones)
YouTube Display ads: 300 x 250
YouTube Skippable video ads length: 6 – 20 seconds
YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 seconds is recommended)
YouTube Bumper video ads length: 6 seconds
YouTube Standard video: 1280 x 760 pixels
TIK TOK
Tik Tok Video length: 1080 x 1920, maximum 15 seconds recommended.
Tik Tok Profile photo 200 x 200
Detailed specification you can find on the following links:
